We’re entering a new year in the midst of tough economic challenges. The time could never be better to take a serious look at how your marketing and sales model has functioned in the past and how you can reposition it for optimized, unbeatable success.1. Increase the number of customers2. Increase the average transaction size 3. Increase the frequency of purchaseTo be successful, you must align your marketing and sales model to meet one or more of these three objectives. If you can increase all three metrics, you will soon have a world-class operation. And while there are many possible ways to achieve a revenue objective, some organizations (perhaps yours) are not using the best strategy. You should not make decisions regarding your marketing and sales model simply based on what your competitors are doing, but rather on your unique assets and weaknesses.