In today’s world, having a strong digital presence is essential and your success is likely to depend on your ability to market your new business effectively online. But is this something you could do yourself, or is it the preserve of the professionals? Read on and make up your mind. Squarespace
What is Digital Marketing?
In a nutshell, digital marketing comprises all the activities you undertake to promote your business in the online world. Your business’s home on the internet will be your website. As people visit your website, you’ll be introducing them to your business and what you offer, and hopefully converting them into clients.
However, no matter how good your website is, your potential customers need to know that it’s there and to be able to find it. This is where your digital marketing activities come in. These are likely to include Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Social Media Marketing (SMM). The creation of your website, and the accompanying digital marketing activities, are all things which you can outsource to specialist agencies, or which you can do yourself.